Being a veteran fashion reseller and also a tech entrepreneur, Geminus wanted to build a platform specialized for the fashion conscious males - a growing yet somewhat neglected community on the web, whereas female categories have been dominating ever since the dawn of e-commerce. Together with his startup buddy Toan, and a gang of coolest "Gen-Xers" (Thao, Cuong, Dung), he set out to build an inclusive and sustainable infrastructure for the fashion conscious.

From his years of experience from the perspective of a consumer, to a reseller, to a designer and business owner, he has learned that for one to embrace sustainable fashion, it must deliver greater value - both in term of quality and affordability - versus other available options in the market. Once a young guy has experienced the finer garments within his budget, he will skip the fast fashion lane and consume responsively.  

Unlike what brands may fear, luxury re-commerce can foster something far better than discount stores. They helps determine true and hyped market value of brands' through the act of reselling (eg: Chanel, Supreme). Being a member of multiple youth subcultures, both established brands and emerging brands can leverage these crowds to strengthen their popularity (eg: Supreme x Louis Vuitton). They should embrace this to prepare the on-boarding process for the next generations of consumer (Gen Z - those who are born after 1996). And Geminus would love to be there and work it until his old age like Sinor Giorgio Armani.

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